After the first year of SAP HANA and the constant debate around Big Data, its almost certain that you heard about it once or twice already - but are you 100% clear of what Big Data is and what SAP HANA can do for your company?

Boosted by the evolution of mobility and advances in technology, we see new data sources emerge continually. It is forecasted that  by 2020, 50 billion Internet-enabled devices will be connected to the Web generating  44 times more data annually than we did three years ago.

This growth can be the fortune or the ruin for a company. This depends on their knowledge of Big Data and whether they see it as a challenge or opportunity.

In order to understand what can be denominated BigData, there are a number of factors to be taken into account. Recently, Adrian Simpson and Timo Elliott talked about Big Data and the ‘Four Vs’ – which stand for volume, velocity, variety and validity (see the studio discussion What is Big Data here).

There has been some discussion generated after this, with  disagreement about how many Vs there are. While some defend only three (volume, velocity and variety), others say there are more, such as veracity, virility and viscosity. As an example, read the blog  Beyond the Three V’s of Big Data and make up your own opinion about the topic.

The fact of the matter is that Big Data is already a reality. In order to stay competitive, companies will have to be able to analyze their growing data effectively, allowing for timely response and proactive actions taken after spotting trends.

SAP HANA allows companies to do just that. SAP HANA is a modern platform for real-time analytics and applications. It enables organizations to analyze business operations based on a large volume and variety of detailed data in real time. The main benefits of SAP HANA include:

• 3600x faster reporting speed
• Make business decisions in real-time
• Accelerate business performance
• Unlocks new insights
• Increase productivity and efficiency

And this is just the tip of the iceberg, SAP HANA is one of the fastest growing products SAP has launched, and the explanation for this exponential growth can be found on ten reasons customers choose SAP HANA Clariba is working with SAP HANA in conjunction with SAP BusinessObjects Business Intelligence solutions so that companies can work with real-time BI information and be on top of changing business realities as events unfold. As the first proofs-of-concept succeed   at our clients, we realize that this combination of Big Data analysis and market-leading business intelligence from SAP BusinessObjects is the way forward to unleash the insights from a company´s databases.

If you want to know more, check the  SAP HANA Blog or follow some of the top 50 Big Data Twitter Influencers.

Have any doubts or want to know more about the combination of Business Intelligence and Big Data with SAP HANA? Leave a comment below.