SAP AG will host its annual conference, SAPPHIRE NOW, in Orlando, Florida, from May 15 - 18, 2011. Building on a record 2010 attendance of 50,000 customers, partners and employees on-site and online, SAP will connect this year’s conference to four regional events in Europe. Delegates to SAP® World Tour stops in London; Moscow; Brussels, Belgium; and Lausanne, Switzerland, will have the opportunity to meet with SAP executives from regional leadership teams and local customers and partners to discuss the product and technology updates being presented at the event. Attendance at the four events, which take place on May 18 (May 17 - 18 in Lausanne), is expected to exceed 3,000.